JOURNEY OPTIMIZATION,

WE LEAD THEM ON THE PATH TO CONVERSION

An effective website engages with your audience and provides them with what THEY want.  We’re not about shouting offers at your customers, we’re about helping them find the answers to the questions that probed the search that brought them here in the first place.

ANALYSIS

Great action comes from great analysis.  We’re proud to admit that we’re huge data geeks.  We dig deep into the data to truly understand what customers are trying to do and how your website is, or is not, serving that need.  if your billing page isn’t performing, we’ll find it.  If mobile visitors aren’t engaging with the same content that your desktop visitors are, we’ll find that too.  Those findings become our recommendations for action, which leads to results.

TESTING

Making changes without testing, is essentially guesswork.  Even changes that were founded on data can be wrong.  Data-driven decisions are educated guesses, but they aren’t a sure thing.  Through our testing practice, we’ll run various versions of your offers, pages or paths up against real people in real time.  As the test matures, we’ll develop a statistically confident result that we can push to your visitors.  No more guessing.  A/B and Multivariate testing is, hands down, the most sure-fire way to improve your conversion rate.

PERSONALIZATION

Personalization isn’t about being creepy.  It’s about presenting the right offer to the right customer at the right phase of their buying cycle.  First we’ll effectively design the right audience segments to target.  Then, we’ll create content to effectively market to those audiences.  Your visitors might not know it, but they’ll feel the difference as we present the right messaging to their needs.  All the while we’re continually measuring and optimizing our strategy to drive the best conversion rate possible.